The designer of this advert from 1869 obviously knew that a key to great marketing is to combine two disparate delights of life, heightening both into the ecstasy of extraordinary pleasure!
Smoking and cycling. Ah!
Once again I’m spending the winter as a non-smoker, and I am very glad. Hell, I know that the less I dabble in the vicious weed the better my odds for biking till I’m ninety. However, sitting here in our odd warm spell has me lusty for spring (how cruel, how misguided) and a warm night in camp, drinking a beer, and smoking after a long day’s ride. Now that’s gratification.
This advertisement is from our Library of Congress, here.
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There’s also the smoking in the peloton poster that’s a particular favourite of mine…
And what’s up with the “every person is cautioned, under the penalties of law, not to use this package for tobacco again”?
You know there was a time when I was in college that I smoked a pipe becuase I thought (mistakenly) that it would be so difficult and painful to load up that I would smoke much less. In fact, I developed great dexterity and smoked that damn pipe everywhere, incluing riding my giant 1960’s Sears cruiser with whitewalls around campus.
Now, it doesn’t take much to imagine how preposterous of a figure I cut smoking my pipe on my big green bike in my fedora. My god, I was tedious as a Lit Crit major. Though certainly, still a nerd.
Of course back in the August 2004 archive there is me sitting in the Argonne smoking my pipe.
Keep smoking and you might live to be 100 and still bicycling in marathons. This dude is over 100 and runs marathons, taking a break halfway to smoke a cigarette and drink a beer.